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Self-Publishing: A Game Changer for Business Owners

Updated: Jun 16, 2023



The self-publishing world has helped countless authors and creators to share their creativity, voice, and experiences. As a business owner, you have the ability to do the same by tagging another title to your name: published author!


If you have been wondering whether to take the next step in becoming a published author, below are a few benefits of self-publishing for business owners.

  • Expertise and Credibility

  • Target audience

  • Marketing

  • Revenue



Expertise and Credibility

As a business owner, you know what it is like to be an expert in your field. You took the leap to start a business and provide value within your field on your own terms. Self-publishing is another way to leverage your expertise…and on your own terms. Publishing gives you the ability to produce content that communicates your vision, experience, and voice as a business owner. This can help establish yourself as a credible leader in your industry and build your business’ brand.


Target Audience

Self-publishing is a great way to reach more people in your target audience. People want to purchase products or services from brands they trust and resonate with. Publishing a book will help your target audience get a feel for what you and your business have to offer. Creating an emotional connection with your target audience by sharing your experience, advice, and knowledge will connect you with your readers and future customers. Establishing a deeper connection with your audience helps to build trust and loyalty in your brand.


Marketing

Self-publishing is a cost-effective way to market your brand. The hard work is in the writing, but once the writing is done, hitting publish is a walk in the park. Adding call-to-action prompts such as navigation to your website, storefront, or social media is a way to leverage publishing and gain traction for your business. When meeting new people, prospective clients, or partners, handing out a copy of your book is a networking tool to help build rapport and trust. After leaving the conversation, they will still have your name in their hands and on their bookshelves.



Revenue

As a business owner, you understand the importance of revenue and increasing your revenue streams. Self-publishing gives you another outlet to increase revenue on your own terms. When you self-publish, you have more control over the royalties received per book sold compared with traditional publishing. With a self-published book, you have the ability to sell your book directly to your customers at your storefront, online store, or through other online platforms. Some business owners may choose to provide a free copy of their book with purchase as a way to generate leads and build trust with their current customers.

Self-publishing can be a game changer for business owners to build credibility, share their expertise, expand their audience, and increase revenue. There are a number of ways to self-publish, making it easy for authors of all experience levels to hit publish. If you are a business owner considering self-publishing, the first step is to take action! Start exploring the world of self-publishing and see where it takes you and your business. To gain more inspiration on becoming a self-published author, explore Habitize Publishing Instagram to get you started!



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